• Being ‘Social’ In 2021

    Social media is a term that can account for various objectives, and here in 2019, there likely is no concrete universal definition. One thing that has remained constant is it’s rapid & consistent innovation. Did you blink? That’s exactly how…

  • Loyalty Programs Actually Provide Inconvenience

    How many can relate to the following thought process below: Hooray! You just got 100 points for that purchase at Best Buy! Wait, you’re telling me I need how many points to redeem for an actual ‘reward’? 2,500?! So I…